Why we’re using customers in our ad campaign

Mark James

by , Content and Communications Manager

05 Apr 2017 /  

05
Apr 2017

Why we’re using customers in our ad campaign

Our customers are a passionate bunch. Right from driving sponsored cars around Brighton to supporting our 10-day transfer campaign, they’ve been willing to support us wherever possible. I mean, some are even talking retirement on Twitter…

Now, this sort of enthusiasm is pretty remarkable - we’re a pension product, after all - so when we started exploring advertising at the end of last year, we decided to put our customers at the forefront. Who knows us better than them after all? Plus, they’ve helped us build our product.

We picked up the phone, trawled through Trustpilot, and found an interesting mix of people - bloggers, young parents, entrepreneurs, techies - sometimes a mix of the lot!

The fab five

After some time spent channeling our inner Simon Cowell, we narrowed our selection down to a final five: Juan, Lucy, David, Lynn and Stu, a collection of savers we think really represent PensionBee. It’s a mixture of mums, dads, entrepreneurs and young professionals across a range of ages, all just ordinary people who love the fact they’re now in control of retirement.

I’ll stop blathering on though, and let them speak for themselves:

PensionBee, coming to a city near you?

The first billboards will be going up in Brighton this month, so keep an eye out for them if you live in the area. In the meantime you can find out more about Juan, Lucy, David, Lynn and Stu over on our YouTube channel.

We’ll keep you updated as the campaign progresses, and a big thank you to everyone who’s been involved so far!

Get your own pension sorted

Sign up to PensionBee and we’ll combine your old pensions into a new plan that you can manage online.

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Capital at risk

PensionBee product shot PensionBee product shot

Get your own pension sorted

Sign up to PensionBee and we’ll combine your old pensions into a new plan that you can manage online.

Sign up now

Capital at risk

PensionBee product shot PensionBee product shot

Have a question? Call our UK team 020 3457 8444

Have a question?

Call our UK team

020 3457 8444

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