Our values

Who we are, what we stand for and how we act.

At PensionBee we’re guided by five core values, so we always do the right thing by our customers, colleagues and society. These values are...

step1 step1 step1


The value of love drives everything we do at PensionBee.

Every customer's assigned a personal BeeKeeper to support them throughout their PensionBee journey, and our entire product roadmap's driven by their feedback. From the launch of our app to our flexible drawdown product, it's our goal to continue delivering a pension product that people love.

But we don’t just love our customers, we love the PensionBee team, too. As we’re on a mission to build a pension product for everyone, we’re dedicated to creating an inclusive company that reflects our diverse society.

We're proud to have achieved fair representation across all genders, with women and minority genders representing 52% of our workforce. Around 40% of staff self-identify their racial or ethnic background as Asian/Asian British; Black, African, Caribbean, or Black British; Mixed, multiple or other ethnic groups - which is unheard of in financial services. PensionBee's also an accredited Living Wage Employer. Upon joining PensionBee every member of staff is given an equity stake, so we can all share in the success of the company.

step2 step2 step2


We strive for total transparency about our pensions.

We offer one clear annual fee which we explain in pounds and pence, and whether markets are up or down we’re always honest about what’s happening with our customers’ money.

We champion the rights of consumers by spearheading initiatives like the Pension Switch Guarantee and we were also one of the first companies to commit to the Make My Money Matter campaign. We’ll continue to demand a more honest and ethical approach to pension investments, as we believe this is crucial to our customers achieving the best retirement possible.

step3 step3 step3


People trust us with their pension savings, and we go above and beyond to show them that we deserve that trust.

To achieve this we’ve partnered with some of the world’s biggest money managers, including State Street Global Advisors, BlackRock and HSBC, who manage more than £10 trillion collectively.

Our Chairman, Mark Wood CBE, is the former CEO of Prudential, while former CEO of The Pensions Advisory Service, Michelle Cracknell CBE, is on our board of Directors. In April 2021 we became a publicly-listed company, which has helped us continue to innovate and invest in our product to deliver a quality service to our customers.

step4 step4 step4


We’re committed to making pensions less complex.

Whether we’re speaking to customers on the phone or enhancing our product, we keep things simple, avoiding confusing jargon and complicated processes. We were commended by the government as the first pension provider to introduce a Simpler Annual Statement, which is designed to give savers more visibility of their pensions.

Whether savers are combining pensions for the first time, getting their contributions back on track or they're ready to start making withdrawals, we're dedicated to creating simple tools to help every step of the way. We keep our costs straightforward too, by charging a simple annual fee.

step5 step5 step5


PensionBee wouldn’t exist without innovation.

We were born from our CEO Romi’s frustrations when she tried to move her own pension; an experience that inspired her to start PensionBee and revolutionise the industry.

Our drive to innovate means we’re always seeking to "wow" our customers and colleagues through new and improved ways of doing things, whether that be launching the UK’s first mainstream fossil fuel free pension, or introducing a groundbreaking way for the over 55s to access their savings. We were the first pension provider to embrace Open Banking by partnering with some of the UK’s leading money management apps, and we work closely with trade bodies and the government to bring pensions into the 21st century.

Join 240k customers saving with PensionBee.

Get started