Our company

Vision and mission

Our vision and mission exist to inspire us, to guide us and to remind us of our purpose as a company in the broader world. Our vision is a world where everyone can enjoy a happy retirement. Our mission is to build pension confidence.

‍We work to make our vision a reality for our customers through the elements of financial freedom, good health and social inclusion, which we believe should ultimately lead to better retirement outcomes for our customers.

Financial freedom

We help our customers take control of their finances and fight for their rights as savers.

Good health

We act to prevent our customers' investments from damaging their health, so they can enjoy bigger pensions for longer.

Social inclusion

We support savers from all social backgrounds and aim to address financial inequality wherever it exists.

Values

Our core values serve as our foundation, inspiring our actions, guiding our decisions and defining who we are. They ensure we remain focused on doing the right thing for all our stakeholders, including our customers, colleagues and society.

Love

Act with care, empathy and respect.

Honesty

Strive for excellence through accuracy, reliability and teamwork.

Innovation

Lead with vision, embrace change and create positive impact.

Quality

Provide clarity in a world of complexity.

Simplicity

Communicate openly, be authentic and act with integrity.

Customer proposition

We continue to revolutionise the retirement industry through innovative technology, product leadership and excellent customer service in the UK and the US. Our customer proposition allows customers to combine, contribute and withdraw online and to take control of their retirement.

Combine retirement accounts online

We enable our customers to combine their old retirement accounts and transfer them into a brand new PensionBee plan in a few easy steps.

Once their accounts are consolidated, they can easily manage their new account online and track their balance in real time via our website or app.

Contribute at a click

We’ve made it incredibly easy for customers to contribute into their retirement account and grow their savings for a happy retirement.

Whether it’s a single or regular contribution, customers can complete the process with a simple bank transfer in under 60 seconds. Self-employed customers can also open a new retirement account without needing to transfer any existing accounts.

Withdraw with ease

For our customers nearing retirement, we’ve streamlined the process, allowing them to easily withdraw funds with just a few clicks.

We enable retirees to set up regular payments, creating a salary throughout retirement. Alongside our Retirement Planner, we’ve developed innovative tools to give customers peace of mind, knowing they can plan effectively for their future.

Awards

We’re proud to have received a high level of recognition from our customers and industry third parties for the strength of our customer proposition, customer service, technology, diversity and our ESG credentials. Since inception, we’ve received a total of 86 awards, including the following:

Excellent 4.6 | 11,000+ reviews

Our strategy

Our strategy is to be the best online retirement provider for consumers across the world.

We start with putting the consumer at the heart of everything we do. We want to be a company that customers can believe in, trust and feel proud to be a part of.

Since inception we've focused on growing our customer base, offering customers an excellent lifetime product and service experience powered by industry-leading technology and world-class investing solutions.

In 2024, we expanded to the US and are progressing our plans to help millions of US consumers enjoy a happy retirement.

Customer growth and brand awareness

Product innovation

Technology platform leadership

Customer service excellence

Customer-led investment solutions

Resilience building

Business model

We have a straightforward and predictable business model: driving recurring revenue by growing our customer base and their retirement account balances, while maintaining cost efficiency through our scalable technology platform.

Recuring Revenue

Invested Customers

Account Balance

Revenue Margin

Scalable Costs

Marketing Costs
(Efficient Customer Acquisition)

Money Manager Costs
(Scalable Investment Solutions)

Technology Platform & Other Costs
(Scalable and Resilient Operations)

Profit

Our people

We're a 200-strong team across the UK and the US, passionate about helping everyone enjoy a happy retirement. Our team brings a wealth of expertise across all disciplines, and is motivated and empowered to deliver exceptional outcomes.

Our diverse workforce helps us serve pension savers across the UK and the US, to build a truly inclusive product that reflects the needs of a multi-faceted society.

Leadership

Our leadership team brings together immense experience from the pensions industry and beyond.

Romi Savova

Founder and Chief Executive Officer

Jonathan Lister Parsons

Co-Founder and
Chief Technology Officer

Christoph J. Martin

Chief Financial Officer

Mark Wood CBE

Non-Executive Chair

Mary Francis CBE

Senior Independent
Director

Lara Oyesanya FRSA

Independent
Non-Executive Director

Michelle Cracknell CBE

Independent
Non-Executive Director

Lisa Picardo

Chief Business Officer UK

Jasper Martens

Chief Marketing Officer

Tess Nicholson

Chief Operating Officer

Clare Reilly

Chief Engagement Officer

Matthew Cavanagh

Chief Legal Officer
and General Counsel

Petra Miskov

Chief Risk Officer

Matthew Cevik Loft

Chief Design Officer

Our history

2025

We launched the Climate Plan in the UK and a Safe Harbour IRA partnership in the US

Our first global brand campaign ‘When your pension’s in a good place, you’re in a good place’ launched with six adverts featuring our customers.

In the UK, we launched our Climate Plan based on customer’s feedback helping savers invest in companies actively reducing their carbon emissions.

In the US, we’re broadening our product offering to respond to customer needs, through the introduction of Roth and Safe Harbor IRAs. We recently announced a partnership with SS&C Technologies to introduce a new Safe Harbor IRA designed to offer former employees a good home for their retirement savings. Through its Automated Rollover Program (used by 120,000 plans), SS&C streamlines and automates the process of mandatory rollovers for plan sponsors.

We have more than 265k Invested Customers and £6bn in Assets under Administration.

2024

We expanded to the US and achieved Group Adjusted EBITDA Breakeven

We launched in the United States, in collaboration with our long-standing partner State Street Global Advisors, taking an important step in creating a global leader in the consumer retirement market.

We achieved Adjusted EBITDA* breakeven for the Group, supported by Adjusted EBITDA profitability for our UK business. We raised £20m of new capital to accelerate the growth of our US business.

As a 200-strong team across the UK and US, we celebrated 10 years of PensionBee and many milestones along the way of innovation, growth and impact in the pensions industry.

We ended 2024 with 265k Invested Customers and £5.8bn in Assets under Administration.

*Adjusted EBITDA is the operating profit or loss before taxation, finance costs, depreciation, share based compensation and expansion and capital raise costs. This measure is a proxy for operating cash flow.

2023

We achieved Adjusted EBITDA Profitability and joined the FTSE

We achieved Adjusted EBITDA* profitability in the fourth quarter of the year, paving the way for the Company to achieve full year profitability for 2024.

Having joined the Premium Segment of the London Stock Exchange’s Main Market, we joined the FTSE All Share and the FTSE4Good indices, which supported a broader ownership of the Company’s shares.

We ended 2023 with 229k Invested Customers and £4.4bn in Assets under Administration.

*Adjusted EBITDA is the operating profit or loss before taxation, finance costs, depreciation, share based compensation and expansion and capital raise costs. This measure is a proxy for operating cash flow.

2022

We exceeded £3bn in AUA and became a Premium listed company

We transitioned to the Premium Segment of the London Stock Exchange’s Main Market showing our commitment to corporate governance, our growth ambitions and to increasing liquidity.

Lara Oyesanya joined our Board as an Independent Non-Executive Director.

Our ‘Believe in the Bee’ brand campaign launched with an ad featuring Brentford Football Club players and a cameo from our CEO, Romi – plus our distinctive new animated honey bee.

PensionBee won a further 20 awards including five Boring Money Best Buy Awards, ‘Fintech of the Year’ (UK FinTech Awards), and were accredited with Good With Money’s ‘Good Egg’ mark.

We ended 2023 with 183k Invested Customers and £3bn in Assets under Administration.

2021

We became a publicly listed company

We became a publicly listed company with an Initial Public Offering on the High Growth Segment of the Main Market of the London Stock Exchange, also giving our customers access to buy shares.

The £55m of new capital raised allowed us to fuel further expansion and innovation, so that we could help even more people look forward to a happy retirement.

For our inclusive and accessible website design, PensionBee was awarded the Internet Crystal Mark and Plain English App Mark.

We ended 2021 with 117k Invested Customers and £2.6bn in Assets under Administration.

2020

We exceeded £1bn in AUA and launched the Fossil Fuel Free Plan

We campaigned to show the rest of the pensions industry that there was demand for a fossil fuel free pension, based on customers’ feedback. We succeeded with commitments of >£100m and launched the Fossil Fuel Free Plan.

We were named ‘Pension Provider of the Year’ (UK Pensions Awards), and won praise for innovation, customer service and diversity.

Mary Francis CBE joined our Board as our Senior Independent Director.

We ended 2020 with 69k Invested Customers and £1.4bn in Assets under Administration.

2019

We received industry acclaim

We became the first pension provider to adopt the Simpler Annual Benefit Statement, winning acclaim from both the government and pensions industry.

We introduced two new pension plans, 4Plus and Preserve, to broaden our appeal amongst customers nearing retirement, as well as a Shariah-compliant plan.

We won a total of seven awards and our team grew to over 100 employees.

Michelle Cracknell CBE also joined the PensionBee Board as an Independent Non-Executive Director.

We ended 2019 with 38k Invested Customers and £745m in Assets under Administration.

2018

The app was launched

Our app went live, giving customers the power to manage their pensions from their smartphones.

With the introduction of Open Banking, we also became the first pension provider to integrate with a number of banking and money management apps.

We ended 2018 with 17k Invested Customers and £328m in Assets under Administration.

2017

Innovation and investment

We broadened our mix of customers with new product innovations and introduced our drawdown service, enabling customers to make withdrawals easily online.

We also launched our first socially responsible plan, providing our savers with a climate conscious way of investing.

We ended 2017 with 5k Invested Customers and £108m in Assets under Administration.

2016

PensionBee went live

We launched our product with plans from BlackRock and State Street Global Advisors, helping savers combine their old pensions.

Mark Wood CBE, former Chief Executive of Prudential UK, joined as our Chair.

We ended 2016 with around 1k Invested Customers and £19m in Assets under Administration.

2015

Work began

Romi and Co-Founder and CTO, Jonathan Lister-Parsons both quit their jobs and started building PensionBee - an online pension provider that put customers at its heart.

Our first employees joined the Company, we moved into our first office and the team began working on the BeeHive and creating the PensionBee brand.

Romi was our first customer, transferring her own pension to the newly founded PensionBee.

2014

PensionBee was born

Our story began when our CEO, Romi Savova, tried to move her old workplace pension. She faced great difficulty in switching pension providers using traditional platforms and financial advisers, encountering archaic systems, excessive fees, and complex paperwork.

After this experience, she decided there had to be a better way and started working on creating PensionBee.

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PensionBee is authorised and regulated by the Financial Conduct Authority.
With pensions, your capital is at risk.

General enquiries: 020 3457 8444

General enquiries: [email protected]
‍Press: [email protected]
‍Partners: [email protected]

PensionBee, 209 Blackfriars Road, London, SE1 8NL

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