Our company

PensionBee's story

PensionBee was founded in 2014 with the goal of simplifying retirement savings, following our CEO Romi Savova's frustrating transfer experience, navigating outdated systems, high fees and complex paperwork. Drawing on her background in financial services, she turned that experience into inspiration, and PensionBee was born as a company committed to making retirement planning simple and stress-free for everyone. Today, over a decade later, PensionBee's customer-centric approach continues to be driven by our vision of a world where everyone can enjoy a happy retirement and our mission to build retirement confidence.

Vision and mission

Our vision is a world where everyone can enjoy a happy retirement. Our mission is to build retirement confidence.

‍We work to make our vision a reality for our customers through the elements of financial freedom, good health and social inclusion, which we believe should ultimately lead to better retirement outcomes for our customers.

Financial freedom

We help our customers take control of their finances and fight for their rights as savers.

Good health

We act to prevent our customers' investments from damaging their health, so they can enjoy bigger retirement savings for longer.

Social inclusion

We support savers from all social backgrounds and aim to address financial inequality wherever it exists.

By modernising retirement savings, we have created a better experience for everyday savers, empowering them to build, manage and take control of their retirement savings. Guided by our mission, we put customer needs at the heart of our strategy and business roadmap.

Values

Our five core values of Love, Honesty, Innovation, Quality, and Simplicity have driven our approach to business since inception. They provide the blueprint for everything we do, guiding how we express our identity, shape our decisions, and distinguish PensionBee in the market.

Love

We serve our customers and each other with care, warmth and respect.

Honesty

We are open, authentic and accountable.

Innovation

We lead with vision, embrace change and create positive impact.

Quality

We deliver excellence through accuracy, security and reliability.

Simplicity

We provide clarity in a world of complexity.

Customer proposition

We provide a comprehensive lifetime proposition that supports customers at every stage of their retirement journey. Our customer proposition allows customers to combine, contribute and withdraw online and to take control of their retirement.

Combine retirement accounts online

We enable our customers to combine their old retirement accounts and transfer them into a brand new PensionBee plan in a few easy steps.

Once their accounts are consolidated, they can easily manage their new account online and track their balance in real time via our website or app.

Contribute at a click

We have made it simple for customers to contribute into their retirement account and grow their savings for a happy retirement.

Whether it’s a single or regular contribution, customers can complete the process with a simple bank transfer in under 60 seconds. Self-employed customers can also open a new retirement account without needing to transfer any existing accounts.

Withdraw with ease

For our customers nearing retirement, we’ve streamlined the process, allowing them to easily withdraw funds with just a few clicks.

We enable retirees to set up regular payments, creating a salary throughout retirement. Alongside our Retirement Planner, we’ve developed innovative tools to give customers peace of mind, knowing they can plan effectively for their future.

UK Awards

We're proud to have received a high level of recognition from our customers and industry third parties for the strength of our customer proposition, customer service, technology, diversity and our ESG credentials.

PensionBee has been recognised for bringing our customers the best value for money, the best app, the best offering and the best SIPP.

Excellent 4.6 | 13,500+ reviews

US Awards

In the US, PensionBee has been recognised for bringing our customers the best retirement management platform and the best wealth management platform, as well as the best digital campaign and the best brand initiative.

Best Wealth Management
Solution 2026

Finovate Awards

Best Retirement
Management Platform 2026 & 2025

Fintech Breakthrough Award

Great Place to Work

Certified

2026 Wealth Management
Industry Awards: Finalist

Cash Optimization (Treasury Portfolio)

Our strategy

PensionBee’s strategy is to be the best online retirement savings provider for consumers across the world, through our focus on the integrated pillars of Brand, Technology and Culture.
1

Brand. Our powerful consumer brand builds trust to capture the mass market.

2

Technology. Our proprietary scalable technology distinguishes our customer experience.

3

Culture. Our culture prioritises wellbeing to drive performance.

Our strategic objective is to be the world’s best online retirement savings provider. In a retirement landscape often characterised by complexity, limited clarity and barriers to engagement, we continue to focus on the strategic foundation of our competitive advantage through our Brand, Technology and Culture. As we continue to scale our operations across the UK and in the US, this strategic framework allows us to maintain focus, agility and operational excellence.

We believe that our powerful consumer brand creates the trust necessary for a lifelong relationship, while our proprietary technology delivers the delightful simplicity and efficiency required to manage retirement savings for the mass market in a digital age. This entire ecosystem is powered by a high-performance Company culture that prioritises wellbeing, ensuring that our global team remains motivated to deliver world-class outcomes.

In 2024, we expanded to the US and are progressing our plans to help millions of US consumers enjoy a happy retirement.

Market opportunity

We operate in an enormous global market opportunity with over $30 trillion of Defined Contribution retirement assets. The UK and US together account for more than 85% of global DC retirement assets, with the UK comprising approximately £1.5tn and the US approximately $29tn. In the UK, approximately 28m adults hold DC retirement savings, and 90% of individuals with retirement savings hold less than £100,000.
‍

UK defined contribution (DC) pension market at a glance
Measure Figure
UK adults with DC retirement savings 28.1 million
UK transferable accounts 46.2 million
UK transferable assets £1.3 trillion
UK savers holding under £100,000 90%

Business model

We have a straightforward and predictable business model: driving recurring revenue by growing our customer base and their retirement account balances, while maintaining cost efficiency through our scalable technology platform.

Specialised in Retirement Savings

Recurring Revenue
Invested Customers
Account Balance
Revenue Margin
Scalable Costs
Advertising and Marketing Costs
(Efficient Customer Acquisition)
Money Manager Costs
(Scalable Investment Solutions)
Technology Platform &  Other Costs
(Scalable and Resilient Operations)
Profit

Strong customer and AUA retention rates, consistently above 95% since inception, demonstrate the durability of these relationships and the strength of our lifetime proposition.

Our people

Our impact is delivered by a global team of more than 200 professionals, intentionally structured to support our international ambitions while maintaining a unified identity across our expanding operations in the US and Latin America, where we continue to grow our engineering presence. By the end of 2025, PensionBee had a total global workforce of 215 individuals.

We recognise that our people are the central driver of our excellent customer outcomes. By investing in their wellbeing, we ensure they are equipped to deliver world-class service and sustainable growth. Our global diversity strengthens our ability to transform the retirement landscape.

Leadership

Our leadership team brings together immense experience from the pensions industry and beyond.

Romi Savova

Founder and Chief Executive Officer
‍
Member of the Board, Nomination Committee
‍

Romi Savova founded PensionBee in 2014 to simplify pension savings in the UK, following a difficult pension transfer experience of her own. As the Chief Executive Officer, she has led the company on its journey from startup to household name and publicly listed company. As a prominent industry leader, Romi frequently provides expert commentary for national news publications. Her expertise has garnered recognition through appearances on esteemed radio and TV channels, including Bloomberg, BBC News and Sky News.

Prior to founding PensionBee, Romi worked at Goldman Sachs, Morgan Stanley and Credit Benchmark, holding varied roles in risk management, investment banking and financial technology. Romi received an MBA from Harvard Business School as a George F. Baker scholar and graduated summa cum laude from Emory University.

Jonathan Lister Parsons

Co-Founder and Chief Technology Officer
‍
Member of the Board
‍

Jonathan Lister Parsons co-founded PensionBee with Romi in 2014. In his role as the Chief Technology Officer, he is passionate about bringing customers' pension experience into the 21st century, and using technology to transform pension transfer processes that typically take months to a five-minute process on a smartphone.

Jonathan champions a tech-forward culture within the business, aiming to raise the level of technology literacy among employees, and creating opportunities for people to develop technical skills as they move through different roles in their career at PensionBee.

Prior to co-founding PensionBee, Jonathan founded a digital consultancy, Penrose, and worked at British Telecom. Jonathan holds an MSci in Experimental and Theoretical Physics from the University of Cambridge.

Christoph J Martin

Chief Financial Officer
‍
Member of the Board
‍

Christoph J. Martin is the Chief Financial Officer of PensionBee, having joined the company in 2019. He is responsible for financial reporting and business planning at PensionBee. Christoph regularly engages with the public markets, including PensionBee’s investors, to communicate the company’s financial objectives.

Christoph previously worked in private equity investment at Providence Equity Partners, focusing on investments in technology, media, telecommunications and education. Prior to that he worked in mergers and acquisitions, covering financial institutions at Morgan Stanley. Christoph holds a BSc in Business Administration from the WU Vienna.

Mark Wood CBE

Non-Executive Chair

Member of the Board, Nomination Committee (Chair), Remuneration Committee
‍

Mark Wood CBE has had a long and distinguished career, serving as Chief Executive of some of the country’s largest financial services companies, including Prudential UK & Europe, Axa UK and Jardine Lloyd Thompson Employee Benefits. Mark is a regular commentator in the press on pensions and insurance.

Mark has been at the helm of several financial services and technology start-ups, including Paternoster, a regulated insurance company which he founded in 2005, and Digitalis Reputation Management, the online reputation management company, where he currently serves as Chairman. Mark is a qualified Chartered Accountant.

Mark was previously the Chairman of the NSPCC and was awarded a CBE in 2017 for services to children. He now serves as Chair of the Multiple Sclerosis £100m Research Appeal Board.

Mary Francis CBE

Senior Independent Director

Director Responsible for Employee Engagement. Member of the Board, Audit and Risk Committee, Nomination Committee, Remuneration Committee (Chair)
‍

Mary Francis CBE has extensive and diverse board-level experience across a range of industries, including previous Non-Executive Directorships at the Bank of England, Alliance & Leicester, Aviva, Centrica and Swiss Re Group.

Through her former senior executive positions with HM Treasury, the Prime Minister’s Office, and as Director General of the Association of British Insurers, Mary brings strong governance values to the board, a strong understanding of the interaction between public and private sectors, and skills in strategic decision-making and reputation management.

Mary was awarded a CBE in 2006 for her services to business.

Lara Oyesanya FRSA

Independent Non-Executive Director

Member of the Board, Audit and Risk Committee, Nomination Committee, Remuneration Committee
‍

Lara Oyesanya has extensive legal, regulatory and commercial experience across multiple industries, as well as significant compliance, governance and data privacy expertise. She was formerly the Chief Legal Officer, General Counsel and Company Secretary at Zepz Group, and before that was General Counsel and Chief Risk Officer at Contis Group. She has also held a number of senior roles at FTSE 100 and financial services businesses including Klarna and Barclays.

Lara is a barrister of the Supreme Court of Nigeria and a Solicitor of the Senior Courts of England and Wales. As a board trustee she is a member of the Commercial and Performance and the HR Committees, Shaw Trust. Additionally, Lara was a former co-opted Member, Committee on Benefactions and External and Legal Affairs, a committee of the University of Cambridge Council, that advised the Vice Chancellor.

Susan Holliday

Independent Non-Executive Director

Member of the Board, Audit and Risk Committee (Chair), Nomination Committee, Remuneration Committee
‍

Susan is an accomplished global financial services leader with over 30 years of experience. She is an experienced independent director, including chairing audit and risk committees, most recently with Acrisure Re and Tangerine Financial. She currently serves as an independent board director at insurtech Hippo (NYSE:HIPO) and as an advisory board member at Xyant Technology.

Susan spent nearly a decade at Swiss Re, where she served as Head of Investor Relations and as a key spokesperson to investors and rating agencies, and Head of Strategy for the reinsurance business. She has held senior roles at IFCWorld Bank where she led the Women and Insurance program, UBS, and JP Morgan.

She is a Chartered Accountant and alumna of Oxford University and Harvard Business School, and a Qualified Risk Director of the DCRO Institute.

Anne Ackerley

Independent Non-Executive Director

Member of the Board, Audit and Risk Committee, Nomination Committee, Remuneration Committee
‍

Anne has had a long and distinguished career in financial services, holding senior executive roles at BlackRock, including Head of the US Retirement Group, where she oversaw $1.7T in AUM and grew assets by 142%. She is an independent trustee for Northwestern Mutual, the Harbor Fund Family, and Micruity.

Anne spent 25 years at BlackRock Inc., where she was a co-founder of the Women's Network (WIN) and also served as Chief Marketing Officer and Chief Operating Officer of the Global Client Group. Before BlackRock Inc., she spent over a decade in investment banking at Merrill Lynch. She is an alumna of Harvard College and Harvard Business School.

Anne is recognised for her work advancing gender equity and was named to Barron's "Most Influential Women in US Finance" list for five consecutive years. She is a trustee for Mosaic Mental Health.

Lisa Picardo

Chief Business Officer
‍

Lisa Picardo is PensionBee's Chief Business Officer UK, facilitating the ongoing execution of the company's strategy and corporate development in the United Kingdom. Lisa is a member of the Pensions Dashboard Advisory Group, the Department for Work and Pensions’ Small Pots Delivery Group and represents PensionBee at the Association of British Insurers. Having joined PensionBee in 2020, she previously led the company's 2021 Initial Public Offering on the High Growth List Segment of the London Stock Exchange, its subsequent transfer to the Premium List, capital raising and initiatives to grow the business profitably.

Lisa previously held senior roles at Morgan Stanley, with 13 years spent in the European Mergers & Acquisitions department and the Global Private Equity Fund. She then founded and ran LITTLECIRCLE, an online fashion retailer. Lisa is a member of the Breast Cancer Now Development Board.

Jasper Martens

Chief Marketing Officer
‍

Jasper Martens is the Chief Marketing Officer of PensionBee, having joined the company in 2015. He is responsible for marketing across the business and brings extensive multichannel marketing experience to PensionBee, gathered over 15 years working in financial services and digital agencies.

Prior to joining PensionBee, Jasper was Head of Marketing and Communications at small business insurance provider, Simply Business and advised other fintechs such as Superscript on their marketing strategy. Before moving to London, Jasper ran his own online marketing agency which he founded in the Netherlands.

Tess Nicholson

Chief Operating Officer
‍

Tess Nicholson is the Chief Operating Officer of PensionBee, having joined the company in 2015. She is responsible for a range of operational activities across the business, including customer success, compliance and banking operations.

Tess was previously Operations Manager and UK Commercial Manager at GO Markets UK Trading Limited (formerly Vantage FX UK Trading Limited). Tess holds a BA Hons degree in Fashion Design with Communication from Birmingham City University and is currently studying for a Masters in Social & Political Theory at Birkbeck, University of London.

Beatriz Castro

Chief People Officer
‍

Beatriz Castro is the Chief People Officer of PensionBee, having joined the company in 2026. She is responsible for all people-related activities across the business, including recruitment, culture, employee relations and HR operations.

Beatriz spent 12 years at Citibank, holding various roles across the firm within HR, Latin America, and the Commercial Bank, most recently serving as Chief of Staff to the Chief Human Resources Officer. She holds an MBA from Georgetown University and a BA in Economics and Mathematics from the University of Virginia.

Clare Reilly

Chief Investment Solutions Officer
‍

Clare Reilly is the Chief Investment Solutions Officer of PensionBee, having joined the company in 2017. She's responsible for the investment strategy and technical execution of our investment range. Clare also leads on all of PensionBee’s stewardship activities, sustainability and climate-related disclosures.

Clare previously worked in the not-for-profit sector, in Corporate Relations at Citizens Advice and Fellowship at the Royal Society of Arts. Clare holds a BA Hons from University College London and an MSc from the University of Oxford in Russian and East European Studies.

Matthew Cavanagh

Chief Legal Officer and General Counsel
‍

Matthew Cavanagh is the Chief Legal Officer and General Counsel of PensionBee, having previously worked as General Counsel to the company in 2015 and re-joining the company in September 2023. Matthew heads PensionBee Group's legal function, with responsibility for the provision of legal advice to all aspects of the business and its respective boards, and managing PensionBee's external legal advisory relationships.

Matthew has over 20 years experience in private practice at leading law firms including Clifford Chance, Linklaters and Skadden Arps Slate Meagher & Flom and was previously the Executive Legal Counsel at the Qatari sovereign wealth fund (the QIA). He is a solicitor qualified in England & Wales, Ireland and Australia and holds an LLM (specialising in Commercial Law), LLB (Hons) and BA (Double Major in Chinese) from The University of Queensland.

Petra Miskov

Chief Risk Officer
‍

Petra Miskov is the Chief Risk Officer of PensionBee, having joined the company in 2022. She is responsible for enterprise risk management, including maintaining an integrated risk framework, with a special interest in collaborative risk culture.

Prior to joining PensionBee, Petra worked at the London Stock Exchange, Goldman Sachs, Ernst & Young, KPMG and Mercer in a variety of senior roles in the areas of risk management, quantitative advisory, investment management and pension consulting. Petra holds a MSci in Mathematics and Statistics from the New York University and she graduated summa cum laude from the City University of New York.

Matthew Cevik Loft

Chief Design Officer
‍

Matthew Cevik Loft is the Chief Design Officer at PensionBee, a role he has held since 2015. He is responsible for leading the company’s product innovation, overseeing the user experience of its products, and shaping its visual brand identity. Matt manages the Product, UX Design, Visual Design, and User Research teams, bringing over 20 years’ experience in creating customer-centric digital experiences. He is passionate about inclusivity and accessibility in design.

Before joining PensionBee, Matt worked in both agency and in-house settings. His diverse portfolio includes work for The Money Advice Service, Legal & General, the Ministry of Justice, Oxford University, and the V&A.

Our history