PensionBee named Official Pension Partner of Brentford Football Club

Rachael Oku

by , Head of Brand and Communications

24 May 2021 /  

24
May 2021

Brentford Football Club and PensionBee logos side by side

Leading online pension provider, PensionBee, announces two-year partnership with “the Bees”.

PensionBee has become the Official Pension Partner of Brentford Football Club, and will see its logo feature prominently on matchday and digital assets, as well as working closely with the club on activations and content creation. The link up will also see PensionBee getting involved in Community projects, becoming an Official Trust Supporter of the Brentford Community Sports Trust.

Since it was founded in 2014, PensionBee has grown rapidly and now counts over 500,000 Registered Customers. As the Bees’ Official Pension Partner, it looks forward to helping Brentford fans to become pension confident.

Like PensionBee, Brentford Football Club has been on its own growth spell, on and off the field, moving to its new 17,250 capacity stadium in 2020, reaching the Championship Play-offs final and setting the ambitious goal to become the country’s most inclusive football club.

Jasper Martens, Chief Marketing Officer of PensionBee, commented: “We’re delighted to be supporting Brentford at such an exciting stage of the club’s journey. We too are a growing company and are on a mission to make pensions simple so that everyone can look forward to a happy retirement.

While this is our first venture into football, PensionBee and Brentford have a lot in common – from the way we put our customers and fans at the centre of everything we do, to our dedication to supporting positive social change, and creating inclusive companies that reflect our diverse society.

We’re thrilled to be working with a team that has ambitions to be the most inclusive club in the country, and we can’t wait to cheer on our fellow Bees, both on and off the field, in the years to come.”

James Parkinson, Commercial Director at Brentford Football Club, added: “We’re very excited to have PensionBee on board as our Official Pension Partner. Brentford has been known for trying to do things differently in the football world and like us, PensionBee are making huge strides in their own industry, instigating positive change in an area that can be very confusing.

Welcoming a partner like PensionBee to The Bees’ Partnership family is a huge boost and a testament to the growth of the club. We look forward to working closely with PensionBee to help support our fan’s futures, and hope this is just the start of a long mutually beneficial partnership.”

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