Our strategy

We are a leader in product innovation, driving change based on responsiveness to customers’ needs.

Our proposition is enabled by a best-in-class product experience and technology, allowing easy onboarding of customers and a lifetime of intuitive self-service through our website and mobile app. Customers can manage their pensions, view their live balance, make contributions and withdrawals online and, with the help of smart calculators, plan their savings.

We’re relentlessly focused on helping our customers look forward to a happy retirement, and this sustains our long-term first-mover advantage.

We pride ourselves on excellent customer service, complementing our digital offering with dedicated customer account managers (BeeKeepers), who offer lifetime support to our customers.

Key to our exceptional level of customer service is aggregating their customer feedback, so we’re constantly developing new tools that allow us to stay at the forefront of our savers' needs.

Our direct-to-consumer distribution model encompasses scalable marketing channels including search, social media, partnerships, TV and outdoor.

In addition, our challenger branding and digital proposition resonate with a large, country-wide audience, allowing us to advertise efficiently across most prevailing media.

We are partnered with some of the world’s largest and best money managers, including BlackRock, HSBC, Legal & General and State Street Global Advisors, who manage our customers’ savings.

We offer a carefully selected range of differentiated plans that strike the right balance: providing customers with choice and control, without overwhelming them. These plans include our money managers’ flagship products, which serve to highlight their strength.

Our proprietary technology is modern, scalable and secure. PensionBee’s technology is cloud-based and API-driven. We build on dynamic, world-class platforms, giving us full control over the experience we deliver to customers and the ability to grow rapidly.

The security and compliance of our technology is a priority and of paramount importance. We maintain a robust information security assurance framework that is independently audited.