Our strategy

PensionBee’s strategy is to be the best direct-to-consumer online pension provider for everyone. We will consolidate our position as a market leader by putting the customer at the heart of everything we do.

achievement one

Over 403k Registered Customers

We’ve welcomed savers in their hundreds and thousands since we launched in 2016, with thousands more joining every year.

achievement two

Rated Excellent on Trustpilot

We’ve been reviewed 3899 times on Trustpilot, with our customers giving us an average rating of 4.7 out 5.

achievement three

Awarded by the pensions industry

We've won numerous awards for innovation and customer service, as well as our industry-leading workplace diversity.

achievement one

Over 403k Registered Customers

We’ve welcomed savers in their hundreds and thousands since we launched in 2016, with thousands more joining every year.

achievement two

Rated Excellent on Trustpilot

We’ve been reviewed 3899 times on Trustpilot, with our customers giving us an average rating of 4.7 out 5.

achievement three

Awarded by the pensions industry

We've won numerous awards for innovation and customer service, as well as our industry-leading workplace diversity.

We offer our savers an exceptional lifetime product and service experience, powered by the latest technology and some of the world's biggest money managers.

Here are the five key components of this strategy.

step1 step1 step1

Product leadership

We are a leader in product innovation, driving change based on responsiveness to customers’ needs.

Our proposition is enabled by a best-in-class product experience and technology, allowing easy onboarding of customers and a lifetime of intuitive self-service through our website and mobile app. Customers can manage their pensions, view their live balance, make contributions and withdrawals online and, with the help of smart calculators, plan their savings.

We’re relentlessly focused on helping our customers look forward to a happy retirement, and this sustains our long-term first-mover advantage.

step2 step2 step2

Exceptional customer service

We pride ourselves on excellent customer service, complementing our digital offering with dedicated customer account managers (BeeKeepers), who offer lifetime support to our customers.

Key to our exceptional level of customer service is aggregating their customer feedback, so we’re constantly developing new tools that allow us to stay at the forefront of our savers' needs.

step3 step3 step3

Direct-to-consumer distribution

Our direct-to-consumer distribution model encompasses scalable marketing channels including search, social media, partnerships, TV and outdoor.

In addition, our challenger branding and digital proposition resonate with a large, country-wide audience, allowing us to advertise efficiently across most prevailing media.

number four

World-class investing solutions

We are partnered with some of the world’s largest and best money managers, including BlackRock, HSBC, Legal & General and State Street Global Advisors, who manage our customers’ savings.

We offer a carefully selected range of differentiated plans that strike the right balance: providing customers with choice and control, without overwhelming them. These plans include our money managers’ flagship products, which serve to highlight their strength.

step5 step5

Industry leading proprietary technology

Our proprietary technology is modern, scalable and secure. PensionBee’s technology is cloud-based and API-driven. We build on dynamic, world-class platforms, giving us full control over the experience we deliver to customers and the ability to grow rapidly.

The security and compliance of our technology is a priority and of paramount importance. We maintain a robust information security assurance framework that is independently audited.

See what sets us apart

Learn more about PensionBee

Discover what makes us a leading online pension provider.

Our history

Learn more about some of the key events dating from our launch to the current day.

Our vision

Discover our vision for building a better retirement for everyone and why this ambition drives us every day.

Our values

Our five core values guide everything we do at PensionBee, from how we treat our customers to how we build our product.

Join over 403k customers already using PensionBee

Get started